I remember my mom reading me this Shel Silverstein poem. “There’s a Polar Bear In our Frigidaire– He likes it ’cause it’s cold in there.” Does anyone else remember it? As a young kid, I didn’t know what a Frigidaire was, I just assumed it was another name for a refrigerator! I had no idea it was a brand name. By now, you’re probably wondering what’s in this photo. It’s a fridge door and the lines of its design remind me of an mid-century automobile. We’ve got the stainless steel french-door model that’s currently in vogue, but it doesn’t have quite the same style as this Frigidaire! Yesterday, I read that Em and Pete are getting rid of this very energy-sucking beast in their basement. When I took the photo last September, I have to admit I wasn’t sure if it was still functioning! RIP Frigidaire!

Posts Tagged ‘branding’
polar bear in our frigidaireFebruary 20th, 2010I remember my mom reading me this Shel Silverstein poem. “There’s a Polar Bear In our Frigidaire– He likes it ’cause it’s cold in there.” Does anyone else remember it? As a young kid, I didn’t know what a Frigidaire was, I just assumed it was another name for a refrigerator! I had no idea it was a brand name. By [...] |
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Spread the love- with Justin & Mary MarantzSeptember 6th, 2009Going out on tour is a great way to drum up some serious buzz and listen up kids, it’s not just for rock stars! The Danbury, CT agency Plaid has been driving its way through three tours of the U.S. in Plaid Nation. In their most recent trip, they wrapped a Ford Flex (check this [...] |
Going out on tour is a great way to drum up some serious buzz and listen up kids, it’s not just for rock stars! The Danbury, CT agency Plaid has been driving its way through three tours of the U.S. in Plaid Nation. In their most recent trip, they wrapped a Ford Flex (check this flickr set for full tranformation) and set out for awesome inspiration spots like Threadless, Fedex and The Boring Store as they cruised the Midwest.
So who’s going out on tour next? Justin & Mary Marantz, a killer photography studio based in New Haven, CT. They’re bringing the Spread the Love tour to 20 U.S. cities and this is workshop is ALL about running a creative business that your customers will love to support. It’s not just a photography workshop, it’s LIFE workshop, so *any* business owner can benefit. Past events have covered: marketing, branding, building relationships, business 101, financial health, balancing life & business, & creating systems that stick. Heck – they’ve even brought this show on the road to the Hallmark Institute of Photography!
Head on over to http://www.justinmarantz.com and vote for your nearest city by 12pm EST on Sept 18, 2009 and hopefully their Road-Rules inspired Winnebago will be pulling up in your neck of the woods in 2010.
Just so you know, if I ever went out on tour… I’d be sure it was in a seriously retro Airstream.
How much do I love J&M? We scheduled an anniversary shoot with this dynamic duo back in June! All the photos below are from the subterranean, New York City institution in Grand Central Terminal, the Oyster Bar Restsaurant.

photographs by www.justinmarantz.com




